Archive for December, 2009
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http://www.DirectHorizon.com and Micheal McCoy Present Reputation Management And Internet Branding With Today’s Topic: “Are Forum Postings And Blog Commenting Still Valid Ways Of Getting Backlinks?” Go To: http://www.DirectHorizon.com
Duration : 0:3:8
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Duration : 0:3:20
Do you need help with your website, blog or online business? We will help you learn how to make money with your blog whether you are a small business, individual or blogger. We show you the ins and outs of everything you need to know about Facebook, Twitter, building a blog, SEO and SEM and writing great content.
Duration : 0:2:0
HubSpot customer Dave Kurlan shares his experience and success with the HubSpot inbound marketing system, helping him to get found online using search engines, blogs, the blogosphere and social media, and convert more prospects into leads and customers using landing pages, lead intelligence and marketing analytics.
www.HubSpot.com
Duration : 0:4:58
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Internet Marketing Guru Nathan Salmon prides himself on staying on top of the latest trends in technology to provide the best cost efficient and powerful strategies for his Clients. Internet Marketing Expert in the UK nathan Salmon is based in the Manchester area and works directly with small – medium sized Businesses giving them great Online Exposure. The best Top Internet Marketing Expert Nathan Salmon has worked with industries like car dealerships, real estate firms, home based business, mlm & network marketing companies. If you would like to know how to become a Internet Marketing Expert don’t hesitate to contact Nathan directly and he will assist you in teaching you the Secrets of Social Media, copywrighting, affiliate marketing and Traffic Generation.
Duration : 0:2:17
I’m about to launch a classified website
My business adviser is through the enterprise but he is not an (IT) expert
I have purchased the domain name for my classified site with go daddy and the site is about ready to upload to the servers, I was wondering if anyone can kindly offer me some help on how to make a good amount of income from this website and how to best market it etc.
I have a Google Adsense account, plus Bidvertiser and I’m now an affiliate for commission junction and Clickbank.I am willing to join any other affiliates ppc advertising etc to enhance/boost revenue.
I have already seen leads in my cj account from another website I have that is a niche community site that has been going for just over a year and has 765 members to date. Its kind of like a mini Myspace/Faceparty with the option for members to upgrade their accounts to premium.profile uploading, pictures videos blogs etc
I am very enthusiastic flexible and learn quickly.
Below is a link of the sort of website I am going to launch
http://www.shoofi-mafi.com/en/index.php
Obviously my site will be for midlands (uk) members but the above link is an idea of how the site should look and feel.
I shall also be adding forums for members to interact more and so enables me to build up an email database for newsletters
I shall be offering incentives to advertise by way of cash prizes this way hopefully boosting my traffic to the site
I’m fed up of trying to search for IT help just to be told to click on links to peoples sites which is obviously in hope that you will click their ppc adverts or buy an expensive ebook from them and gain them money.
Please could someone train and mentor me to success, (IF) I can only make a small amount of money from this one site I am prepared to copy the idea to other areas of the UK to gain more revenue.the sky is the limit
Thanks for reading this article and please buzz me for advice and if you would like to be my mentor.
I look forward to hearing from you savvy clever IT folk in helping me on this journey
Does anyone know if its possible to make a reasonable living just off one or two of these types of websites if the marketing is done correctly etc
thank you for your time
Kind regards
ok. to all the people commenting that are leaving links to their sites please stop!!
look at this section here i wrote in my original message
I’m fed up of trying to search for IT help just to be told to click on links to peoples sites which is obviously in hope that you will click their ppc adverts or buy an expensive ebook from them and gain them money.
And i am truly fed up with this!!
let me explain again the sort of answers i would like,
very simple this!
i would like someone to say for example, " ok listen if you go here and grab a bit of code from this affiliate then put it here in your website and generate traffic you will make x amount"
not just random links to peoples sites making money from adsense and their own affailate sites.
i hope this is clear enough.
i would like to know info on places such as e-business club and other sites that offer free advice and do not ask you to get your credit card out at the end of the blog/forum landing page etc. thank you..
i have also tried the spiderweb and it is not for me because they do actually ask for money to buy a domain and basically unless you do there is not much chance of making any money
i am doing my own website but it is only for one area and not globally, its a classified site for the midlands area, no point in people posting info and adverts from usa because it is too far away etc.
plus i would like to avoid scams so if anyone can give advice there,
please help in these questions i have posted
thanks
Online classifieds are a very competitive niche. I’d recommend that you use traditional advertising to generate traffic locally, then grow from there nationally using print classifieds.
For a relatively small fee you can advertise nationally using classifieds. Because you are going to have a broad range of products or topics to promote, your central message will likely have to be "onine classifieds" or "free classifieds", instead of a specific product.
Then from there build your site awareness. You’ve got your work cut out for you. However if you have the resources hire an outside firm to handle your marketing. However, your in a profitable business model if you can grow your site’s popularity.
Would you do proper groundwork if you were to start an online business? Would you find out regarding the various strategies of marketing and advertising your business online? Would you research on the respective target crowd that your business would have? Well, of course, you would have done all of these to establish your business on the web.
This is what the internet marketers and the affiliates need to do when they have to start with any kind of internet business. They need to know which products sell and why, what is the scope of their product and how it can be improved.
No doubt, educating oneself regarding the various fundamentals of the internet marketing system is one of the most needed things to do. Rather than wasting your money on purchasing books and software, which give surface knowledge, it is better to train oneself and acquire all the knowledge, as much as possible regarding this field.
Internet marketing education is essential, if you crave to make money. It does not matter, if you do not have a plan and have plenty of money to waste. By joining the training, you get to know the four main fundamentals of internet marketing education, which you could not have learnt elsewhere.
Search Engines
Do you know the very basic of the ranking of the different websites on the popular search engines like yahoo and Google? Well, of course you don’t, no matter how regularly you surf them. But in case you are an internet marketing professional or an affiliate, you need to know the fundamentals of the paid inclusions and the ranking done on the basis of the organic standards. You get all the information related to the different types of search engines through trainings; even, the information which is very difficult to get on web.
Advertising Ways
There are innumerable ways to advertise on the internet, but which one should you choose? It’s not only the search engines or emails which can be trusted, when it comes to global advertising. There are other means like the podcasting, the blogs, the RSS feeds etc. It’s very important to be up to date regarding them.Trainings help you have in-depth knowledge of all available means as well as the advantages
Latest Trends in Technology
Internet marketing is one segment of the online world which is enhancing and improving every single day due to the millions of technological advancements in it. So, be aware of them to have a hold over your organic traffic. Internet marketing education proves to be a boon for learning the latest updates on the technological front.
Know Your Product and Your Audience
Whatever niche you select for your website, it will not be able to market itself, if the product features and the needs of the audience are not known. Thus, research on these factors to improve the position of your website. In the trainings, you get to know a range of ways through which you can enhance the features of your products and meet to the demands of your audience
Thus, internet marketing education plays a very crucial role in establishing the professionals in the world of internet marketing and management.
michaelrussell
http://www.articlesbase.com/internet-marketing-articles/importance-of-internet-marketing-education-711688.html
A business that has already achieved success in reaching its local market always thinks of extending their reach online. It is fortunate that traditional offline marketing techniques still work as good as before at least to magnify your online presence. But these old traditions need regular updating in order to keep abreast with Internet marketing best practices.
Every business has a marketing plan and objectives related to its offline market. So the thing which comes in mind is how online marketing should be done. There are some general things which need to be taken care of before investing in any strategy adopted, because though these things can be done at very low or no initial cost, but other things won’t work without these things properly placed. Of course there are many other things to consider but the things which I have mentioned below are primary and all other things are secondary.
1. Site optimization
It is always the first thing to start with as the success of anything which follows is highly dependent on what is done at up front. By upfront I mean attractive and informative content and involuntary navigation of a website. You should first optimize you website for intelligent visitors and then look towards search engines, but never ignore the former things like keyword density and relevancy of a page to a specific search term are very important for any search engine. These things are very simple but hold lot of importance in Internet marketing. Identifying 10-20 key words you would want search engine to loot at, and creating relevant web pages which are related to those key words, will fetch more benefits for you once your site gets indexed.
2. Linking and indexing
The next step is to make search engines look at your website and get your site indexed. Paid indexing is not always encouraged by many search engines and if you trust me you should never go for it. Let your site get indexed through natural process of search engines.
One thing which can be very useful at this stage is to participate in forums and letting people know about your business. Participating in forums has two benefits, first you create awareness about your business in the community you want to reach and second you can create incoming links to your site which attracts search engines. You should always try to get one way links for your site in order to make search engines recognize your site’s popularity.
3. Implement online marketing partnerships with high-profile online businesses
This is one thing if implemented successfully can reap huge benefits for your business. Instead of trying to associate yourself with big websites and paying them heavily it is always advisable to associate yourself with small relevant websites and offer them a percentage of sales for placing your banner on its web pages. This results in low investment and wide reach of your website.
4. Involve an internet marketing specialist
Now you are in a position to hire an Internet Marketing Expert. But before hiring someone always ask question about the clientele, about the strategy adopted and for how many years they have been in the business. They should also be able to provide detailed reports and explain in detail to you how they are promoting your website. Ask for monthly reports and make sure that they don’t fool you by showing you fake things.
Guneet Singh
http://www.articlesbase.com/internet-marketing-articles/internet-marketing-for-beginners-748364.html
Idea Inception
Know Your Audience
Know your audience and establish the keywords that you will target.
Find out what will interest them and what kind of search patterns they usually have.
Look at studies online for demographic information, and visit other sites, forums or communities that your target audience use.
Keyword Research
Once you have found the keywords your audience will be looking for you can find the optimal key phrases to optimise for, by using research tools such as KeywordDiscovery, Wordtracker, Google AdWords, and Yahoo Search Marketing data.
Compile lists of the most relevant phrases for your site. These will be used later on to decide the content, TITLE tags and possibly filenames of your web pages.
Grouping of the key phrases in a structured way will help to determine the architecture of your site. Look for descriptive terms like colour, size, model numbers or brand.
Choosing a Domain Name
Try not to use a new domain name. Although Google does not publicly admit that a sandboxing filter exists for new sites, for some reason, new domains can take 9 12 months to be included in the main index for any keyword phrases that are important to them.
Choose the correct TLD for your geographical location as SE’s sometimes localise searches.
Your domain name should be something short and punchy that describes the brand or product and conveys a message such as fun, music, adult or gaming.
Don’t worry about lots of keywords in the domain name. They hold little or know value with the SE’s.
Choosing a host
Make sure your host is in the audience’s geographical location as SE’s may localise their search.
Design & Content
Basic Principles
Design for the users not the SE’s in mind.
Talking naturally about the sites subject matter will identify what your keywords and phrases should be.
Write unique, quality content for your visitors. This is the most valuable way to get back links.
Take your list of key phrases and choose a few different ones for every page, ensuring that your site includes the words your audience will be searching for within it.
Structuring Your Site
Categorise your site architecture and navigation based on your keyword research. Lay out your site so that people will find the products they’re looking for. Are they looking for a price, size or a particular brand?
Your keyword research will show you that people are looking for your product in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to the price, size and brand pages.
Design the site with a clear hierarchy.
Try not to have folders too deep. The closer a folder or page is to the root of your site the more relevant it is.
TITLE and Meta Tags
Title tags are critical because they’re given a lot of weight with every search engine.
Your main target key phrase should be used in the TITLE tag of the home page. If your site is about Widgets then the TITLE should be something like “Get the best Widgets from the Widget Specialists”
oSub key phrases will be the names, and therefore the titles, of your sub pages i.e. “Blue Widgets” or “Large Widgets” would be sub directories or pages of “Widgets”.
The META description should be an extension (but not exact copy) of the keywords used in the TITLE tag i.e. “Get the very best in Widget design from the worlds leading online Widgets supplier. Specialising in Blue and Large widgets”
Try not to use punctuation or stop words (and, or, in, of etc.) in the TITLE tag as these are often ignored by the SE’s.
Try not to use the domain name in the TITLE as it uses up characters that could better me used for a call to action or more keywords.
Page Content
The first copy on the page should be an extension of the META description and be as close to the opening BODY tag, within the source code, as possible, without comprising the user experience.
Your keywords should appear as many times as possible on the page without it becoming nonsense for the human reader.
Your target key phrase should appear in H1 tags.
oSub key phrases on the same page should appear in H2, H3 tags and so on.
Search engines make a decision on the topic of the page based on the first 250 words. Try and make those words as relevant as possible.
Use keyword kerning. Use variations of your keywords in the body of the content. If your subject matter is “Racing” then talk about “Racing” but also “Races” you have entered and a particular “Race” you might be looking forward to.
Bold some of your keywords or phrases as this carries more weight with the search engines.
Some SEO’s believe a few keywords at the end of the page, say in a copyright statement or disclaimer, can aid the SE in determining the topic as it leaves the page. Bare in mind this must be useful to the user.
Don’t duplicate content. If all that changes on a group of pages is a few details then consider merging the information into one page.
Check your keyword density and ensure that it is approximately the same ratio as your competitors.
The content should make your site link-worthy. If your site is full of wonderful, useful information, other sites will naturally link to it without even asking and therefore increasing your rankings.
Page Graphics
Try to use text instead of images or flash where possible. Search engines don’t (this may change in the future) read the text in images or flash files.
If using AJAX make sure the initial load of the application contains the optimised elements such as TITLE and headers and is also reachable from a fixed address.
Where images are used make sure the ALT attribute of the IMAGE SRC tag is used to describe the image. Even if there is no description then ALT=”" is still necessary.
Linking
Using meaningful anchor text. Avoid non specific anchor text like “Click Here” as this tells the SE’s nothing about what is at the other end of the link.
Try and use the same keywords in the anchor text as is used in TITLE tag of landing page.
Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Make sure none of your links are broken.
Consider using key phrases as folder or filenames i.e. www.example.com/widgets/blue.html or www.example.com/blue-widgets.html Avoid using the underscore character or spaces as these aren’t interpreted correctly by the spiders.
Only link out to trusted sources that will be relevant and useful to your audience.
Use the TITLE attribute of the HREF tag to describe where the link is going.
If using dropdown menus or search forms to navigate provide alternative methods i.e. text links, to find the same information.
Use the REL=”NOFOLLOW” attribute of the HREF tag to prevent the crawlers from accessing irrelevant/non useful information.
Try not to have over 100 links on one page.
Technical
If using dynamic URL’s implement a URL rewrite technology such as MOD Rewrite. This will make your query strings search engine friendly and get them indexed. Parameters like “&id=” may be ignored by the likes of Google.
Check which type of URL rewriting your server and programming languages support.
If using a content management system make sure the software exports the content to HTML pages so that the SE’s can crawl them.
Use the robots.txt file to tell the crawlers which pages and directories they can access and to make sure important content isn’t being blocked.
Try not to use frames or iFrames. Keep the content on the page.
Don’t use session id’s or other tracking id’s. These appear to the crawlers as unique URL’s when in fact they point to the same page, possibly resulting in an incomplete indexing of the site or worse, penalisation for supplicate content.
URL canonical issues. Make sure your server is configured so that users and crawlers are redirected to the http://www.example.com version of your site. Allowing users to access your site by either the http://example.com or the http://www.example.com version of your URL may result in the SE’s indexing both versions and thus penalising for duplicate content.
If you are using JavaScript consider placing it in an external .JS file.
Place your CSS in an external style sheet.
Validate your mark up language with a free validation service such as the W3C Validator.
Launch
Get back-links. The most valuable thing to get links is to write unique, quality content for your audience.
Submit to relevant, industry specific and trusted directories. Make sure all the relevant sites that should know about your site are aware that you are now online.
Submit to http://www.google.com/addurl.html.
Submit a site map to Google Sitemaps. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase their coverage of your web pages.
Consider a Pay Per Click campaign to get the ball rolling. Not only will this give your site exposure to you audience but people may link to you naturally.
Post Launch
Use tracking software such as Google Analytics or WebTrends to analyse where your traffic is coming from and which pages are receiving the most traffic.
Keep validating your mark up language to ensure it complies with W3C Recommendations and other standards.
Use a Broken Link Checker to make sure all your links a kept in tact.
If you have to move pages make sure you use the appropriate server response codes. Don’t use 302 response codes for pages that have moved as this tells the crawler that the page has only moved temporarily. Use the 301 response code instead.
Link Equity. Try not to change URL’s or titles of pages especially with deep linked pages. Historical value of a page is of great importance to the SE’s. If you have to move a page then make sure you use the appropriate redirect response code.
Good Practice Guidelines
Failure to comply with any or all of these guidelines will significantly increase your chances of exclusion from the search engines.
Anything that can be deemed as artificial inflating rankings is known as spamming the search engines.
Design your site for your audience not the search engines. If it doesn’t help your audience then it’s probably not a good idea.
Avoid tricks. The more a ‘trick’ is discussed, the more certain you are that the search engines know about it. Be very wary of any technique that the search engines wouldn’t like, because if you can read about it, you can bet they have too. As soon as anything is more often abused than used, the search engines will stop paying attention to it and may even penalise.
Don’t participate in link exchange programmes or any PageRank purchasing schemes.
Don’t use automated software that submits to search engines, directories, forums or blogs.
Don’t steal other peoples content. Duplicate content is frowned upon by the SE’s and may get you excluded.
Don’t get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.
Don’t link to off topic sites.
Don’t stuff your pages with either irrelevant or relevant keywords.
Don’t stuff your folder or filenames with either irrelevant or relevant keywords.
Don’t stuff your domain name with either irrelevant or relevant keywords.
Don’t use cloaking, page jacking or any other dubious redirecting methods.
Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content. If you are building an affiliate site make sure there is some original, interesting and unique content for your audience.
Don’t waste effort looking for loopholes you can exploit. Spend your time on understanding the current technologies and where they are heading.
Chris Phillips
http://www.articlesbase.com/seo-articles/search-engine-optimisation-guidelines-for-web-masters-70755.html
I’ve searched the net, and I’ve received several different opinions on this. Accounting, entrepreneurship, management, marketing, communications- I don’t know which is better to help me start a business in my future. Which will give me the best results?
Many schools offer Business Management degree programs but I would definitely suggest marketing with a minor in communications or something similar. You will also want to take business accounting courses. I say marketing because if you are going to start your own business, the most important thing you will do for your business is market it. If nobody knows about it, you will be out of business fast. So you will need to learn everything you can about finding creative ways to effectively market.
You should also think about what kind of business you want to start and take some related courses in that as well.
Good luck to you!
Jackie